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- Begin planning process with suite of assessments, and assist students to understand their interests, strengths, goals, etc., for college and major exploration/selection
- Build a list of colleges where the student will thrive and graduate, not just be admitted
- Help students by using tools developed in corporate marketing to create stand-out, cohesive applications, essays and supplements, that demonstrate how they’re the right fit
- Teach strategies for crafting impactful application essays/supplements; assess, comment and edit
- Determine which standardized tests are appropriate – ACT or SAT, SAT Subject tests
- Insure that appropriate academic requirements are being met
- Recommend extracurriculars such as internships and summer jobs
- Visit 30-40 colleges annually for updates and to assess potential for “fit”
- Prepare students for college visits/interviews with mock Q&A
- Direct development of materials for special situations, e.g., athletic recruiting and arts programs
- Navigate financial aid and scholarship options
